DRIVE wanted to unify the brand and establish a strategy for the launch of a new business

DRIVE is a successful company but had allowed their success to overtake the consistent development and application of brand and marketing. They were also about to launch a brand new product into a new market segment.

Working with the senior management team of DRIVE, we agreed an approach that allowed them to share their goals and aspirations before developing a plan that engaged stakeholders in realising their goals. The following is a snapshot of our phased plan: -

Phase 01 - Establish the current situation - brand, marketing and market

Phase 02 - Develop an evolutionary strategy to set agreed goals, modernise the core brand and assets such as their website and business stationery. Creating a consistent image and shared goals.

Phase 03 - Implement the strategy and expand to the new business division ODO

Phase 04 - Review and measure. This will become an ongoing aspect of the process.

All sounds simple enough! The reality is the above all takes time and commitment in order to deliver both a successful strategy and application to the client.