What we do - Drive Software Solutions

DSSL

Drive Software Solutions are leading the way owners manage and maintain their mobile assets such as vehicles.

DRIVE may be one of the most exciting technology companies in the UK

DRIVE Software Solutions

DRIVE Software Solutions are a UK based technology company specialising in the delivery of asset management software. With clients spanning the world, they require a brand that matches their global ambition.

DRIVE Brand Guidelines
Client

DSSL - Drive Software Solutions Limited

Date
Ongoing
Services Provided
Brand Management
Digital Design
Print Design
Event displays
Promotional gifts
Direct Marketing
Strategy

ODO Product Video

DSSL New website

The Goals

DRIVE wanted to unify the brand and establish a strategy for the launch of a new business

Brand design guidelines
New CMS based website that was easy to manage
Client sales assets and newsletter
New digital design for mobile apps, online ads and presentations

The Challenge

DRIVE is a successful company but had allowed their success to overtake the consistent development and application of brand and marketing. They were also about to launch a brand new product into a new market segment.

Our Approach

Start with their goals in mind

Working with the senior management team of DRIVE, we agreed an approach that allowed them to share their goals and aspirations before developing a plan that engaged stakeholders in realising their goals. The following is a snapshot of our phased plan: -

Phase 01 - Establish the current situation - brand, marketing and market

Phase 02 - Develop an evolutionary strategy to set agreed goals, modernise the core brand and assets such as their website and business stationery. Creating a consistent image and shared goals.

Phase 03 - Implement the strategy and expand to the new business division ODO

Phase 04 - Review and measure. This will become an ongoing aspect of the process.

All sounds simple enough! The reality is the above all takes time and commitment in order to deliver both a successful strategy and application to the client.

Product Icon Development

Product Icon Development

ODO Launch Event at The Gherkin, London

DSSL ODO Product Launch - Gherkin, London 2018

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