A recent white paper from Adobe, “The Sum of It’s Parts. How connecting experiences makes them great”, looks at how customer experiences have changed in the channels we use, but perhaps not in the fundamentals that have been in place since medieval times.
- Highly personal and interactive
- Primal need to connect
Whilst I’ll leave you to read the report if you wish, I have to ask what is the primary difference between medieval marketeers and todays virtual marketeers? Reality.