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What do Madonna, Alex Ferguson and General Giap all have in common? At first you may think very little, but all three have employed strategies that have lead to considerable sustained success.
Successful strategy is based on solid foundations that are effectively implemented - and all three of these individuals have proved over time that they have the right evolving strategies to succeed whilst other peers fall to the side.
These three apparently disparate subjects have lead one of the world's leading strategic academics, Robert M. Grant, to suggest four common factors about their success.