The Forrester Corporation

Organisations often fail to understand the function of marketing with that of strategic marketing.

• At a strategic level, marketing forms the link between the market and the organisations capability or resources to deliver.

• At a functional level, marketing is responsible for the implementation activities used to influence buyers or consumers towards the delivery or sales point.

thefc provides professional consultancy in separating the planning or strategic element of marketing with that of implementation.

The Benefits

• Clear understanding of how marketing will contribute to achieving objectives
• Defined and agreed responsibilities for delivery of results
• Defined resource requirement in relation to finance, HR and suppliers
• Powerful insight's into the market and competitors