The Forrester Corporation

What it is

Businesses use a range of marketing communications to promote the company, their products and their services. Examples of marketing communications tools include: brochures, mailshot and websites.

The objective of all of these is ultimately to achieve sales or for public sector organisations, demand - so it is important that you communicate effectively.

Why it is important

The purpose of any form of marketing communication is to provide a set of information to your target audience in a way that encourages a positive, or buying, response.