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BBC Three relaunches as multi-platform channel

BBC Three, the digital "youth" channel, is axing its "blobs" brand icons in a bid to relaunch as a multi-platform channel brand and reconnect with its target audience. The channel will also become the corporation's only non-news property to simulcast on the internet.

The new brand identity has been created by Red Bee Media and will be rolled out from this week. BBC Three is also relaunching its website and is calling on viewers to send in clips of themselves introducing programmes and talking about the channel as it attempts to cash in on the popularity of user generated content (UGC) and social media.

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