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Go beyond emailCreate - Easily create professional email newsletters
Communicate - Target and personalise your emails Evaluate - Evaluate the results of every campaign
Save Time Automate and Integrate Reduce Your Carbon Footprint
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Businesses engage in email marketing because it works. And works well. Here are the numbers... - July 2008 - in the last six months 74 per cent of adults have given permission to email to at least one company they buy from regularly (See article)
According to research conducted by the US Direct Marketing Association, email marketing generated an ROI of £24.28, and the prediction for 2008 is £22.84
As such, it outperforms all the other direct marketing channels examined, such as print catalogues. (See reference.) February/March 2008 - A retailer survey by shop.org revealed that email marketing has the second lowest cost per order (CPO) of any online marketing tactic.
The CPO of £3.42 with an average order value of over £60 compares favourably with, for example, paid search's CPO of over £9.50. (See reference.) 78% of UK B2B marketers surveyed consider email to be either a "critical" or "very important" part of their marketing mix(see the press release.)
Newsweaver also surveyed Irish marketers, and 78.1% said that email is either "important" or "very important" to their overall marketing strategy (see article.) Overall, 82 percent of the marketers surveyed by Datran Media indicated that they plan to increase their use of email marketing in 2008, and 55 percent of the respondents cite that they expect ROI from email to be higher than any other channel. (see press release.) Marketers responding to a July 2007 global survey by McKinsey put email second only to paid keywords in terms of online marketing efficiency (see article.) A 2007 survey of over 1,000 advertisers by Outsell Inc. put email as the second-most effective online marketing tool after the company's own website (see MediaPost article.) March 2007 - A survey of hotel marketers by Hospitality eBusiness Strategies, 58.7% cited email marketing as one of the Internet marketing formats that generate the best results and highest ROI (see the survey results.) March 2007 - A column by usability guru Jakob Nielsen listed an email newsletter as "probably the single-highest ROI action you can take to improve your Internet presence."
(See 10 High-Profit Redesign Priorities.) 2005 - A mid-year report from JupiterResearch stated that..."when done right, £1 spent on e-mail can generate a £4.50 return." (See "Outlook 2006".)
So, these are the facts - Call us about increasing your return on investment in this business critical area - 01487 773044 / 07506 732484 |
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E-mail marketing (on the Internet) is popular with companies for several reasons: A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost. Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive. An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic. The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days). An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website. E-mail messages are easy to track. An advertiser can track users via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing. Advertisers can generate repeat business affordably and automatically. Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them. Over half of Internet users check or send e-mail on a typical day. Specific types of interaction with messages can trigger other messages to be delivered automatically, or other events, such as updating the profile of the recipient to indicate a specific interest category.
E-mail marketing is paper-free (i.e., "green").
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 Not all organisations have a marketing department that can whip up a snappy looking design for their email communications.
thefc designers are specialists in creating custom, branded email newsletters that perfectly suit your individual needs and tastes.
Read on to find out how we manage this process...
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Read more... [Custom eMail Templates]
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What is the difference between real mail and virtual mail? - The difference is you know what is happening. Imagine every minute of each day your postal mailshot is out having details of it arriving at the address, being picked-up, opened and what on each page registered some interest with the recipient - or even just getting an immediate response saying 'we are not interested, no more mail please!'. Would that be useful? With our eMail solution - you can. |
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Read more... [Real Mail vs Email]
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 eMail makes finding out how successful your campaign has been more accountable. From being able to simply see who has opened your email through to fishing out the 'gone-away' without waiting for the postman to return your costly envelope.
Have a quick look through just some of the information we can provide through using our eMailer solution. |
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Read more... [Meaningful Statistics]
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eMail Marketing
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