The Forrester Corporation

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Fresh Creative Design

Design does not have to be expensive to deliver fresh engaging communication.

 

Delivering Your Objectives

We make Marketing accountable and deliver on Objectives. 'Click' to find out about our exclusive marketing framework

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Sometimes we find, see or hear things that we just want to offer an opinion on.

You'll find our thoughts right hear!
I may not be handsome to some, but am I the Devil? PDF Print E-mail
The Devil is a Marketing Consultant?
 
Caught by the front cover headline 'The Devil is a Marketing Consultant', I was intrigued to understand how Matthew Parris was going to make this leap from mere mortals to the nemesis of religious faith? In the end, it boiled down to one word -  'authenticity'. 

 
Read more... [I may not be handsome to some, but am I the Devil?]
 
BIG words with little IMPACT PDF Print E-mail

I’ve just been listening to a BBC Radio 4 programme called "Word of Mouth". The subject, given away by the title, is that of language and the way we use BIG words or extended vocabulary to somehow become more professional or persuasive.

I must admit, in my blue chip engineering days, we regularly looked for the big words that we thought connected with our market, but did it really work? Well we were successful, but sometimes I reflect on if we actually got the messages home?
Read more... [BIG words with little IMPACT]
 


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Top Tip

Set measurable objectives for your marketing activities and if they are not working -

STOP doing them!


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