The Forrester Corporation

Our marketing audit is a valuable tool to assess the capability of your marketing operation to meet and deliver on the organisations objectives. This is not a witch hunt, but a systematic method of identifying what is done well and improving areas identified as under performing.

Our audit process can consider the following aspects of Marketing: -

• Environment - Your customers, suppliers, competitors and other factors close the the organisation that you may have some element of control or clear understanding. Forces further away from your influence that still may impact on the business. What contingencies do you have in place? Is lobbying an option? Are you aware ofdeveloping market environment threats?

• Strategy - What is the business mission and objectives? Are these clearly defined by Marketing? Is their a strategy in Marketing for implementing activities to support objectives?

• Analytics - What information systems are in place? Are planning systems used? Are metrics defined and regularly reported for corrective action/change?

• Profitability - Does Marketing add to the bottom line? Are you gettng value for money? Could cost reduction be an option?

• Function - Price, Place, Promotion, Product and the sales channels: Are these clearly defined and understood?

To do this, we get to know your key business vision and goals. This then leads to gathering data on what you actually do and how your employees/suppliers/clients engage with the organisations goals and vision.

Finally we will analysis the data and prepare a report on our findings and recommendations. Key to the report are our task points that will identify opportunities to improve marketing efficiency and effectiveness.

This overview represent headline items from our detailed process. Each client is unique and we would always begin with a scoping meeting to clearly understand and agree the audit scope.

Please contact us for a chat or to receive further information.