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Hey Mr SuperMarket be my friend...

Question - when was the last time you walked up to your local supermarket and said "be my friend!" And what where you met by (except the security guard!)? Stoney silence.

So why does business and organisations want to be our friends on social networks? They will never have a 'conversation' with us or comment on the cute picture of little Jimmy.

The reality check - consumers want brands to be friends to get either discounts or the inside track on when the next album from Florence + the Machines is coming out.

Organisations want to be our friends because we are more likely to see our Facebook or LinkedIn wall today than go to their website - being our friend allows them to push information to us in the hope we will see it and perhaps do something.

It's unlikely to be a cute picture of the CEO's children for us to comment on!

If you want to know more about how to manage social networks call us on 01480 223458 or email us

App of the month - MindJet

MindJetOur minds are full of ideas and our clients need to understand how we pull them together to meet their goals.

So, when a colleague of ours went back to University, he needed a way to explain his ideas and take notes during lectures - he found MindJet

And now we are all using it!

Read more: App of the month - MindJet

Here's an idea...

the ideaIt's a great ambition for most of us to be able to create something once - like this article - and then know it will appear in all the right places without having to do much more than hit the 'save' button.

Well, that's the plan with this article! Read more to find out how we do it...

Read more: Here's an idea...

App of the month - CardMunch

app cardmunch-screenshotWe all have them stacked in a draw or bag or stuffed in our wallet - what are they? The business card!

A few months ago, confronted with his pile, one of our Directors found a fantastic and free way to get them off his desk and into our contact system..

Read more: App of the month - CardMunch

The whole eBook thing...

everything, everywhereFor those who don't know, the world is changing and perhaps by chance or luck or even by design, T-Mobile and Orange have hit the nail on the head about how people want things with their newly merged company name "everything, everywhere".

Today, we want to have a look at the world of online publications - those things we once printed thousands off are becoming ePublications as we think we can save money, but what if we could also deliver something our consumers want - wouldn't that be good?

Read more: The whole eBook thing...

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